Kfir Gavrieli is the CEO and founder of Tieks, a web-only fashion brand that sells foldable Italian-leather women’s ballet flats. He has an MBS from Stanford University and is a dual citizen of America and Israel. He has utilized his business, Tieks, to make a charitable outcome through the Gavrieli Foundation and KIVA, invented in women empowerment.
Kfir Gavrieli believes that novelty is an integral approach in making decisions about his business. He credits prospectively looking into the future as what helped Tieks pioneer in the market in 2008. While putting in the effort in working, Kfir believes that his success is from the work ethic that he learned from his immigrant entrepreneur parents, who are his biggest heroes.
During the Covid-19 pandemic, Tieks sewed and donated protective equipment to essential health workers in Los Angeles County. The Company took responsibility to help protect essential health workers who needed masks desperately due to the shortages they were experiencing. Kfir and the Company launched a campaign, #SewTogether, a social media operation involving their fans and customers to sew and donate masks to health workers and give them gift cards.
Kfir Gavrieli explains that the Company achieved the operation’s success through the collective effort, teamwork, dedication and commitment of his staff, his heroes. He notes that there are heroes everywhere in life and that everyday acts from everyday people amount to acts of heroism.
Kfir Gavrieli explains that humans demonstrate their acts of heroism through their dedication and the actions of selflessness that they do for the more significant benefit of society and humanity. Kfir believes that a lot of common good has and can be brought about by the unification of the people and the greater use of personal power and collective efforts.
Kfir Gavrieli believes that if people are more compassionate and prioritize helping others, their good intentions will positively change the new normal after Covid-19. He notes that our capacity as humans to hope for better and help each other will help us analyze challenges as opportunities. See related link for additional information.
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